Blogging/Social Media Lies You Need To Ignore
What’s up, everybody?? Happy middle of January! I hope everyone is still going strong on their resolutions! One of mine was definitely to blog more so I can work harder on making this my full time job! So I decided to get the ball rolling by officially starting a blog coaching series! I haven’t thought of a name for it, but I’ll get there!
One of the most disheartening things about blogging is how much misinformation is out there! Whether it’s on Pinterest, by word of mouth, books, whatever! Blogging has changed so much over the years that I feel like there are too many people trying to coach outdated and untrue tactics. After being a part of coaching groups on social media, I’ve boiled down some of the most common lies about blogging and decided to make a post about why it’s not true! I hope that if you’ve been contemplating on any of this that this will help you move in whatever direction you need to go!
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Paying to Promote “Smaller” Companies
I fell for this SCAM (yes, scam) in my early days of blogging. I got scammed by a cosmetic company into getting a “free product,” and all I had to pay was $15 shipping. My “compensation?” They were going to share my pictures on their Instagram page. So that company just had an additional $15 in sales. Not only that, they never shared my pictures. I reached out to them and asked when they would. No response.
You should never, ever, ever pay money to promote a company on social media. Even shipping! Companies that look to influencers for marketing typically have what is called an “influencer budget.” This is the part of their budget specifically set aside for free product, PR packaging AND shipping. What they would normally pay for a marketing campaign to rent out a studio, hire actors/models and a film crew, they pay influencers for their content creation. No reputable company with an influencer budget should ever ask people to pay to promote products or services. So don’t ever let companies scam you into paying for their marketing.
You Need To Have Thousands of Followers to Monetize
I’m in a few social media and blogging groups on Facebook. Far and away, one of the most common questions asked is whether or not you need a certain number of followers in order to start being compensated for content creation. Anyone who tells you that you should wait until you have over 1k or 10k followers is straight up LYING to you. The numbers on your social media are purely vanity. I started receiving collab pitches (albeit not good ones) as early as 700 followers. Don’t let yourself get caught up in your follower count! If you have a catchy and consistent theme, you know how to sell yourself to your audience, and you’re trustworthy, that’s all companies (and you) should care about.
Follow/Unfollow Is a Great Way To Build Your Network
Look. I’m not going to try to tell you how to live your life, but I personally believe this is a garbage way to go about social media. I will wake up to 10 new followers and as soon as I notice, my follower count remains unchanged due to the same number of people unfollowing. I used to be so bothered by this, but then I realized that people are just going to do what they will. As long as I keep putting out what I think is great content, who gives a crap how other people “market.”
Marketing Your Blog Is Easy
Now, take this one with a grain of salt. Maybe you’ve invested in a smart course teaching you how to market and you’ve found effective ways to streamline your efforts. But especially at the beginning, marketing your blog is complicated! It takes a lot of work! Once you hit that Publish button, you’re not done! Anyone that presses Publish and immediately moves on to the next post is forgetting the important part!
You HAVE To Self-Host
This is not entirely true. I went about a year when I first started not self-hosting. You can absolutely have a WordPress.com blog and write just for fun until the sun goes down! HOWEVER, if you want to monetize your blog, self-hosting is the best (and only) way to go for that.
I hope this all was very helpful for anyone out there! As always, my inbox is open if you have any more questions! I hope everyone has a great week!